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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Compared to magical | Main | Either, not both »

How to succeed

You don't need all of these, and some are mutually exclusive (while others are not). And most don't work, don't scale or can't be arranged:

  1. Be very focused on your goal and work on it daily
  2. Go to college with someone who makes it big and then hires you
  3. Be born with significant and unique talent
  4. Practice every day
  5. Network your way to the top by inviting yourself from one lunch to another, trading favors as you go
  6. Quietly do your job day in and day out until someone notices you and gives you the promotion you deserve
  7. Do the emotional labor of working on things that others fear
  8. Notice things, turn them into insights and then relentlessly turn those insights into projects that resonate
  9. Hire a great PR firm and get a lot of publicity
  10. Work the informational interview angle
  11. Perform outrageous acts and say obnoxious things
  12. Inherit
  13. Redefine your version of success as: whatever I have right now
  14. Flit from project to project until you alight on something that works out very quickly and well
  15. Be the best-looking person in the room
  16. Flirt
  17. Tell stories that people care about and spread
  18. Contribute more than is expected
  19. Give credit to others
  20. Take responsibility
  21. Aggrandize, preferably self
  22. Be a jerk and win through intimidation
  23. Be a doormat and refuse to speak up or stand up
  24. Never hesitate to share a kind word when it's deserved
  25. Sue people
  26. Treat every gig as an opportunity to create art
  27. Cut corners
  28. Focus on defeating the competition
  29. When dealing with employees, act like Steve. It worked for him, apparently.
  30. Persist, always surviving to ship something tomorrow
  31. When in doubt, throw a tantrum
  32. Have the ability to work harder and more directly than anyone else when the situation demands it
  33. Don't rock the boat
  34. Rock the boat
  35. Don't rock the boat, baby
  36. Resort to black hat tactics to get more than your share
  37. Work to pay more taxes
  38. Work to evade taxes
  39. Find typos

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