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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« May 2012 | Main | July 2012 »

Winning today (vs. winning tomorrow)

Look around. You're not number one on that bestseller list, or chosen for this RFP or invited to give that talk.

It's frustrating. There are engagements you ought to have, sales you ought to be making, clients that ought to understand you...

One choice is to spend today frustrated that you're not winning with the product you have for the market you've chosen.

The other choice is to focus on what you need to do today to win tomorrow.

The Milgram extension

In his famous experiment, Stanley Milgram gave his subjects a switch and then encouraged them to give (fake) electric shocks to his confederates if they were slow to follow instructions.

The internet has become a giant version of this, except the shocks are real.

You give people a switch and they can shock you whenever they choose, disrupt your day, cloud your horizons and generally make you feel like a failure.

Of course, that switch has always been given to certain members of your family or co-workers or teachers. But now, thanks to the ability of a total stranger to dump his anxiety or anger on you, the switch is easily handed to hundreds or thousands of people.

Extending the circle of people who are able to zap you is human nature. It's easy to do and tempting, too (because it feels as though you're gaining the ability to have others approve of you). On balance, my guess is that a large number of strangers holding on to electric shock buttons is a dangerous situation. But it's up to you.

Understanding stuck

Is there a human being alive who is capable of getting to an airplane who doesn't know how to buckle his seatbelt?

Given that we have 100% seatbelt understanding among the flying population, why do flight attendants repeat the instructions literally millions of times a year? (Low and flat across the waist...)

It's stuck.

Like so many policies, beliefs and procedures in our organizations, this is a ritual that's stuck. To get unstuck, organizations need two things:

a. a vacuum and,

b. a willingness to ignore dissent

Change gets made by people who care, who have some sort of authority and are willing to take responsibility. Often, though, finding all three is tough, particularly when faced with the immovable object of the stuck organization.

One approach to getting unstuck is the clean sheet of paper. Dictate that the speech before flight is going to change, that the menu will be redone, that the qualifications are going to start over, from zero.

Now, instead of needing an unanimous vote to remove something, merely demand that you need a passionate voice to add something.

For years, the Yahoo home page was stuck, with literally hundreds of links on it. No one could take a link off the page, because unanimous consent was impossible. Once Google decided to start with a completely blank page, a different approach was possible.

Move your team across the street, open a new location, completely rewrite the employee handbook, throw out the standard sales script--by creating a vacuum, you give your team permission to invent.

Is more always better?

Sometimes, only better is better.

« May 2012 | Main | July 2012 »