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Twitter: @thisissethsblog





Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« June 2012 | Main | August 2012 »

Two deadlines (and a read)

The application deadline for my free college student summer seminar is Friday morning. Please remind any college students you know that they're almost out of time...

The Kickstarter project I launched last month is almost over. The thing to get that's not yet sold out is the behemoth oversized best-of book, which is turning out to be really special, and this is going to be your best chance to get a copy.

I'm really enjoying Kurt Andersen's new book. It's always a treat when he publishes something.

Yesterday's over

This is bad news for market leaders, incumbents and those in favor of the status quo, and great news for everyone else.

And it happens again, fresh, every day.

The puzzle joint

Nick Schade makes beautiful handmade kayaks. One model is 18 feet long and it's built from plywood. The problem, of course, is that plywood comes in 8 foot long sheets.

Most people would work to hide the joint, to minimize it, to make it as invisible as possible. "Hey, if we have to do this, let's pretend we don't."

Nick stains the two pieces different colors and makes it into a feature. If you have a limit, perhaps it's worth embracing.

Happy birthday, Mr. Tesla

SimonbarsinisterHe invented the foundational science that led to radio, the AC motor and dozens of other concepts that enable us to live modern lives. He foresaw the energy shortage and global warming. He was also the model for the mad scientist in every bad movie ever made.

He was ridiculed, marginalized and ignored. When the media or the experts or the public didn't know what to do with the progress he pointed to, they shunned the messenger.

Tunis Craven, head of the FCC, said, "There is practically no chance that communications space satellites will be used to provide better telephone, telegraph, television or radio service inside the United States." Craven said this three years before satellites were used to bring the Olympics to the US from Japan.

Craven or Tesla? I think it's pretty easy to pick a role model.

Announcing a small-group college seminar (and a quick survey)

If you have ever considered coming to one of my events, I'd appreciate it if you would take this quick two-question survey.

And, if you're a full-time college student, or you know someone who might benefit from an intensive three-day seminar in my office (it's a gift from me, there's no charge to attend), please share this with them. The deadline for applications is in just a few days, so hurry and apply if you're interested.


The false choice of mediocrity

Too often, we're presented with choices that don't please us. We can pick one lousy alternative or the other. And too often, we pick one.

I was struck by Apple's choice to put a glass screen on the original iPhone. Just six weeks before it was announced, Steve Jobs decided he wanted a scratchproof glass screen. The thing is, this wasn't an option. It wasn't possible, reliable, feasible or appropriately priced. It couldn't be done with certainty, and almost any other organization would have taken it off the list of appropriate choices.

It was unreasonable.

And that's the key. Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

Art fears business fears art

The artist says, "that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small."

The businessperson says, "art is frightening, unpredictable and won't pay."

Because the artist fears business, she hesitates to think as big as she could, to imagine the impact she might be able to make, to envision the leverage that's available to her.

And because the businessperson fears art, she holds back, looks for a map, follows the existing path and works hard to fit in, never understanding just how vivid her new ideas might be and how powerful her art could make her.

There's often a route, a way to combine the original, human and connected work you want to do with a market-based solution that will enable it to scale. Once you see it, it's easier to call your bluff and make what you're capable of.

Thinking about your shoes

I woke up early to give a speech a few weeks ago and got dressed in the dark. Bad idea. I ended up wearing two slightly different brown shoes on stage, and I was sure that it was the first and only thing that anyone in the audience would notice. I was wrong.

People spend almost no time thinking about what you wear on your feet. A few hours after the meeting, we have no recollection at all about what tie you wore or how your hair was done.

On the other hand, we'll long be impacted by your big idea, the project you didn't launch and the gift you didn't give.

It's easy to obsess about trivia, mostly because the stakes are so small. What happens if we wonder about what we could do that might change everything instead?

The declining problem of (Groucho) Marxism

"I don't want to belong to any club that will accept people like me as a member..." That's the (Groucho) Marxist credo.

You're invited to speak your mind online. To post thoughtful comments and tweets and posts. You're given a place where you can post your music, or your art or your photography or your take on the state of your industry...

Most of us refuse. We don't want to be part of a community that would have us, apparently. So we sit quietly and watch and take notes and absorb instead of joining the club of contributors.

Retweets are more common than tweets, and listeners are more common than singers.

Because we believe we don't belong. That we're not qualified. That someone with a louder microphone is better than we are.

Past tense perhaps.

Here's the thing: the number of people contributing is going up, and fast. The number of folks that are happy to speak up, to be a member of the contributing group, is as high as it's ever been.

Yes, we'd like to have even you as a member. Really.

Entering sync markets

How does a painting end up selling for $5 million?

Why do some songs end up being listened to by legions of teenagers?

Which companies end up with investors swarming all over them, eager to put in cash?

Hint: in each case, it has little to do with the verifiable, rational analysis of the product. In some markets, things are popular merely because they are popular. John Legend's version of Compared to What is a pale imitation of the original, but don't tell the local teenager that. Jeff Koons is no longer a visionary, but he's a safe bet for gallery owners, investors and people looking for bragging rights...

Whining about what's good is a silly way to do business with people who seek to be in sync. What sync markets care about is, "who else is into this?" Markets like textbooks, surgical devices and nightclubs are all sync markets.

In every one of these markets are people who spot trends, who go first, who set the pace. This group (which doesn't have a defined membership... there's a lot of churn) cares a lot about being seen as right, about going first and being followed. The early trendsetters are not the mass market, but they are acutely aware of what the mass market is going to be willing to do next. (Sadly for marketers in search of a reliable shortcut, these trendsetters are often wrong. That doesn't mean that they don't matter).

Marketing to those that want to be in sync is a fundamentally different project than treating your audience as a horizontal mass of isolated people, all to be approached with the same story at the same time, all making independent decisions. The connections between people are always important, but in sync markets, they're the primary driver.

« June 2012 | Main | August 2012 »