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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Long-term manipulation is extremely difficult | Main | What's your average speed? »

Analogies, metaphors and your problem

Innovation is often the act of taking something that worked over there and using it over here.

Your problem, whatever it might be, probably has a solution somewhere in the world. And your organization is probably stuck because they don't know what to do, and more important, don't have the guts to do it.

An example in the real world that's precisely about your particular problem, then, is fabulous because it not only shows you what to do, it gives you the confidence to do it.

Louis CK had the same problem of many comedians--too much time, not enough money. His pay-on-the-honor-system internet special was a huge success, and of course, dozens of comedians (ostensibly creative risk takers) rushed to follow in his precise footsteps.

What were they waiting for? After all, Radiohead did a similar thing years before Louis did. Of course, they make music and he makes comedy.

"Oh, that's a fine example of how a company in the hockey stick industry grew, but we make lacrosse sticks. Do you have any case studies of how a lacrosse stick company has succeeded?"

If you're waiting for a proven case study, directly on point, you're going to wait too long.

The skill, it seems, is having the desire and the guts to seek out examples by analogy instead of insisting on being a follower of someone with guts.

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