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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« True professionals don't fear amateurs | Main | Doing what you love (but maybe you can't get paid for it) »

Learning how to see

If you want to make something new, start with understanding. Understanding what's already present, and understanding the opportunities in what's not. Most of all, understanding how it all fits together.

Watch the last two minutes of the classic film, 2001. Today's technology would allow someone to make a short film like this with very little effort. But could you? The making isn't the hard part, in fact. It's the seeing.

Would you have the guts to go this slow? To use music this boldy? To combine iconography from three different centuries over two millenia?

Where is the explosion of the death star and where are the hackneyed tropes of a hundred or a thousand prior sci-fi movies?

Stanley Kubrick, the film's director, saw. He saw images and stories that were available to anyone who chose to see them, but others averted their eyes, grabbed for the easy or the quick or the work that would satisfy the boss in closest proximity.

When everyone has the same Mac and the same internet, the difference between hackneyed graphic design and extraordinary graphic design is just one thing—the ability to see.

Seeing, despite the name, isn't merely visual. I worked briefly with Arthur C. Clarke thirty years ago, and he saw, but he saw in words, and in concepts. The people who built the internet, the one you're using right now, saw how circuits and simple computer code could be connected to build something new and bigger. Others had the same tools, but not the same vision.

And all around us, we're surrounded by limits, by disasters (natural and otherwise) and by pessimism. Some people see in this opportunity and a chance to draw (with any sort of metaphorical pen) something. Others see in it a chance to hide, to settle and to sigh.

The same confidence and hubris that Kubrick and Clarke brought to their movie is available to anyone who decides to give more than they 'should' to a charity that has the audacity to change things. While others believe they can (and must) merely settle.

In our best possible future together, I hope we'll do a better job of learning to see one another. 

Some people see a struggling person and turn away. Others see a human being and work to open a door or lend a hand. There are possiblities all around us. Not just the clicks of recycling a tired cliche, but the opportunity to be brave. If we only had the guts.

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