Sooner or later
Tomorrow is the biggest day of the year for charitable giving in the US.
The reason is clear: if you make a donation Tuesday, you have to wait a whole year to get a deduction. Make it today and you get it right now.
Of course, charitable giving shouldn't be driven by the search for a tax deduction, but the knowledge that now is your last chance short-circuits the sooner or later decision.
So, today, before it's too late, why not help build a platform for those that need it, a platform that generates a hundred or a thousand times more pareto-optimal joy. Not because there's a heart-tugging pitch or an external urgency, but because sooner is better than later.