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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Denying miscellaneous | Main | The simple form that could save your life »

The roller coaster of shipping

Perhaps something like this has happened to you. Here's an annotated graph of what it's like to make a book, with 'joy' being the Y axis with time along the bottom (click to enlarge)...

Rollercoasterofshipping2
1. The manic joy of invention. The idea arrives, it's shiny and perfect. I can't wait to share it.

2. The first trough of reality. Now that I've pitched the idea to someone (and I'm on the hook), the reality of what has to be done sets in precisely as the manic joy of invention disappears.

3. Wait! The epic pause of reality. It's not quite as bad as I feared. I can see a path here, maybe. I'm still in trouble, sure, but perhaps...

4. The horrible trough of stuckness. The path didn't work. The data isn't here. Critical people have said no. People in critical roles have said no. I can't find any magic. Sigh.

5. Flow. This is why we do it. The promises made as a result of #1 pushed me through the horrible trough, and the lights are coming on and my forward motion, my relentless forward motion, may just be contagious. Let's not talk about this, because I don't want it to dissipate.

6. The pre-publication lizard-brain second-guess. I see the notes that have come back to me, all that red pen, the not-quite-ebullient look on the face of a trusted reader. I am sniffing everywhere for clues of impending doom, and yes, there they are.

7. The realization that it's good enough. This is the local max, but not the universal one. Optimists welcome. It's not perfect, but it's going to ship, and good luck to it.

8. Post-partum ennui. "Why haven't you read my book yet?"

9. Life. And this is the long haul, the book in the world, the hearing about a book you wrote ten years ago that's still impacting people. The crepe paper grand opening bunting has been taken down and there is no one left to write a snarky review, because the book is on its own, touching, spreading and being.

And then, sometimes, #1 happens again. Or not. 

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