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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The roller coaster of shipping | Main | Humanize it »

The simple form that could save your life

Medicine is a data processing business. Doctors measure, notice and inspect, and based on the data they collect, make decisions and take action.

Alas, despite years of promises, online data storage in medicine is a mess. Whenever I visit a new doctor, I have to start over, from the beginning, to the best of my recollection. And I hate forms, so I leave stuff out, or forget things, or my handwriting is a mess.

Perhaps we shouldn't wait for a universal solution.

This simple Word doc (Download file) (Google doc) will take you a few minutes to fill out. And, as you get older, you can keep it up to date. Every time you go to a doctor's office, print it out and bring it with you. Keep one where you can find it. Make sure your kids or parents have a copy as well. (And, while you're at it, forward a blank one or this post to people who will benefit from having one.)

No cloud security issues, no data format issues. An old-fashioned, paper-based sneakernet of your medical information. Over time, doctors will tell you what you should add or leave out for the next doctor, as you take charge of doing a better job of telling your doctor what your doctor needs to know.

[Thanks to Terry Heaton for the notion, to Dave Winer for the push and to Dr. Jonathan Sackner Bernstein for the edits]

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