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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Humanize it | Main | The mirror and the periscope »

Those people

At a recent seminar, a woman who helps run a community college stood up to ask a question.

"Well, the bad news," she said, "is that we have to let everyone in. And the truth is, many of these kids just can't be the leaders you're describing, can't make art. We need people to do manual work, and it's those people."

I couldn't believe it. I was speechless, then heartbroken. All I could think of was these young adults, trusting this woman to lead them, teach them, inspire them and push them, and instead being turned into 'those people.'

You know, the people who will flip burgers or sweep streets or fill out forms all day. The ones who will be brainwashed into going into debt, into buying more than they can afford, to living lives that quietly move from one assigned task or one debt payment to another. If they're lucky.

No, I said to her, trying to control my voice, no these are not those people. Not if you don't want them to be.

Everyone is capable of being generous, at least once. Everyone is capable of being original, inspiring and connected, at least once. And everyone is capable of leading, yes, even more than once.

When those that we've chosen to teach and lead write off people because of what they look like or where they live or who their parents are, it's a tragedy. Worse, we often write people off merely because they've been brainwashed into thinking that they have no ability to do more than they've been assigned. Well, if we brainwashed them into setting limits, I know we can teach them to ignore those limits.

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