Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Fomo, joy, jealousy and the lizard | Main | Studying entrepreneurship without doing it »

Most people, most of the time (the perfect crowd fallacy)

Most people, most of the time, aren't creative, generous or willing to stand up and contribute worthwhile work to the community. At least not the contributions you're hoping for.

The myth of wikipedia is that, when given the chance, hordes of people stepped up and built it. In fact, 5,000 people contribute most of the value on the site.

The myth of ebooks is that now that anyone can publish, enormous numbers of people will use this new platform to create countless numbers of new classics. In fact, most self-published ebooks just aren't very good.

And the same is true for just about everything that's open. A few people do an enormous amount (non-profit volunteers, community organizations, online sites), a few people are vandals or merely taking what they can take, and the masses participate, but aren't at the heart of the project.

To dismiss the crowd is a huge mistake, though.

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

That means that the old systems, the ones where just a few people were anointed to be the chosen authors, chosen contributors, chosen musicians--that system left a lot of people out in the cold. The new open systems embrace waste. They understand that most people won't contribute and most contributions won't be any good. But that's fine, because this openness means that the previously unfound star now gets found.

The curated business, then, will ultimately fail because it keeps missing this shoulder, this untapped group of talented, eager, hard-working people shut out by their deliberately closed ecosystem. Over time, the open systems use their embrace of waste to winnow out the masses and end up with a new elite, a self-selected group who demonstrate their talent and hard work and genius over time, not in an audition.

Go ahead and minimize these open systems at your own peril. Point to their negative outliers, inconsistency and errors, sure, but you can only do that if you willfully ignore the real power: some people, some of the time, are going to do amazing and generous work... If we'll just give them access to tools and get out of their way.

Mostpeople

(The curated block isn't reality, it's merely what the curator claims--that his magical powers will find all of the great talent, without error or waste. Of course, a quick look at Hollywood or even an expensive mutual fund shows that this is a fable. The 'open' block includes the low-quality stuff as well, but since that work is created without a lot of expense, pruning it is no tragedy. The secret is embracing the talented and dedicated people who choose themselves.)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e2017c380bb337970b

Listed below are links to weblogs that reference Most people, most of the time (the perfect crowd fallacy):

« Fomo, joy, jealousy and the lizard | Main | Studying entrepreneurship without doing it »