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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Pitch your tent where it's dry | Main | Building your backlist (and living with it forever) »

Us vs. us

Who would cheat at the church social?

"Hey, I know we were supposed to bring handmade food, but I bought some cheap macaroni salad and dumped it into a bowl and faked it..." "Yeah, well I got in line twice and got more food than anyone else, in fact, one old guy (my cousin!) didn't even get any..." "That's nothing! I didn't bother to bring anything..."

No one brags about subverting a community they care about, because your peers will ostracize you (and why would you hurt a group that you are part of?). No, we feed the community first, then we take our share.

On the other hand, we often return a rental car unwashed, or turn a blind eye to someone sneaking into the movies, or fail to report a mistake in our favor by the credit card company. That's because those institutions are apart from us, not a part of us. They transact with us, charge us interest, take what they can get. This is not a community to be fed, it's merely a way to buy what we need, and the system is impersonal, industrial, apparently made to be gamed.

With online tribes and communities, though, instead of adopting the principle of not peeing in your own pool, it's easy to slip into the same mindset of us vs. them. When you sock puppet wikipedia, or vandalize the comments on a blog, who is being hurt?

One way to look at the web is that it's billions of people, anonymous, a shooting gallery of others. The other way is to visualize the smaller circles, the tribes of interdependent human beings helping and being helped.

When we steal or disrupt or game the system of a community we care about, we hurt everyone we say we're connected to, and thus hurt ourselves.

Online communities are quick to form, but they're just as quick to fade, to become less open and to become less trusting because sometimes we have a cultural orientation toward taking, not giving. We forget to feed the network first, to take care of those we care about.

Here's a possible standard: is it open, fair and good for others? If it's not, the community asks that you take your selfish antics somewhere else.

Call me naive, but I think it's possible (and likely) that the digital tribes we're forming are going to actually change things for the better. But not until we embrace the fact that we are us.

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