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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "One of us is wrong... | Main | Paying attention (to someone else's agenda) »

100 days later

I've been around literally thousands of book publishing projects, and in one respect, they're mostly the same.

They're the same in that the focus is on the launch, on the first week, or two weeks, or maybe a month.

How do we get shelf space and reviews and hoopla? How do we pile up the pre-sales and endorsements and wonderful recommendations? You even hear of authors tweaking the number of words per page or publicists trading people off against one another just to guarantee an early pop.

While this makes sense for the movies, where week 1 determines how many screens you get for week 2, it makes a lot less sense in the land of infinite shelf space that is the online bookstore. Movies get kicked out of first run theater release (and then end up in all-you-can-eatville, Netflix), but a book (and the project you're about to launch, as well) have a halflife measured in years or decades, not days.

The problem with a great launch strategy is it just might sabotage your real goal, which is a project that lasts. The risk of changing your product or service so that it launches well is that you may end up changing it into something that doesn't hold up.

Let's be clear--the product is more than ever the marketing. The danger kicks in when the marketing focus is so weighted toward the launch that we end up changing the product to serve that goal.

Not just books, of course. Google launched slow. So did just about every successful web service. And universities. And political movements...

Every day, I get letters from people who found The Icarus Deception at just the right moment in their careers. It has opened doors for people or given them the confidence to keep going in the face of external (and internal resistance). It's a book for the long haul. I didn't put a brand new secret inside, holding back for the sensational launch. Instead, I tried to create a foundation for people willing to do a better (and scarier) sort of work. 

It doesn't happen on launch day... it happens after people hear an interview or read your book or try your product. One day. Eventually. When you plan for 100 days instead of one, that graceful spread is more likely to happen.

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