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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The loneliness epidemic | Main | Surprise! »

A field guide to the Meeting Troll

The meeting troll is a common creature, one that morphs over time and is good at hiding (snaring you when it's too late to avoid him.)

  1. The meeting troll has a neverending list of reasonable objections. It's the length of the list that makes the objections unreasonable.
  2. The meeting troll never says 'we'. It's all about 'you.'
  3. The meeting troll doesn't actually want you to fail, but is establishing a trail so that if you do, he's off the hook.
  4. Despite his protestations about how much he hates meetings, the meeting troll actually thrives on them, because, after all, this is the only place he gets to do his best work. The very best way to extinguish the meeting troll is to extinguish meetings. The second best way is to not invite him.
  5. A key giveway: The meeting troll will use the phrase, "devil's advocate." More than once.
  6. Growth hackers look for a yes at every turn. The meeting troll thinks his job is to find the no.
  7. The meeting troll never eagerly calls a project meeting, nor does he bring refreshments, volunteer to organize follow up or encourage others to push their ideas even further. He's eager, though, to host the post mortem.
  8. One particularly noxious type of meeting troll says not a thing at the meeting. He uses body language and eye rolling to great advantage, though, and you can be sure that there will be quiet one-on-one undermining going on as soon as the meeting is over. The modern evolution of this is the instant messaging of snide remarks during the meeting.
  9. The meeting troll has a perfect memory for previous failures and complete amnesia when it comes to things that have worked.
  10. Analogies, particularly to vivid flameouts (regardless of how rare or irrelevant) is the easy tool for the amateur troll. He's also good at equating your desire to deal with negative change with the assertion that you somehow caused or were in favor of that negative change.
  11. Open-ended questions that merely hint at failure are sufficient for the experienced troll. He knows that he doesn't have to kill the new project for it to die. He just has to stir up sufficient unease.
  12. The meeting troll is afraid, not merely evil. Change is a threat, and trolling is his well-intentioned but erroneous response to the threat of change.

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