Degrees of freedom
The more choices, the more freedom, the more freedom, the harder it is to decide what to do next.
When parachute jumping, at the key point, there are only two degrees of freedom: jump or not.
When marketing, of course, there are more degrees of freedom than in any other endeavor an organization does. It's almost never A or B. You need several alphabets just to list the available options.
If you don't view that as a good thing, it's probably worth doing something else instead.