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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Just the good parts | Main | The loneliness epidemic »

Is the new Kindle Zero the sign of things to come?

AmazonfreelogoIt was always going to happen, but most of us didn't think it would happen so soon. Every Kindle has been cheaper than the one before it...

This afternoon, Amazon is going to announce the Kindle Zero, (screenshot) the first ebook reader that's free (to Prime members, of which there are millions). If you want one, you should hurry, because free goes quick... (here's a sneak preview of the prototype Zero)

The trend has been clear--electronic devices always get cheaper, and locking people into a platform has always been profitable. Hotmail, search engines... free is the driver of attention.

Beyond the surprise of leaping into the free reader, though, are the announcements from Random House and Wiley that 10% of their titles (the ones that used to be free) will now come with a cash incentive. (HT to Kevin for the original idea).

Read a book, get paid in cash. This is beyond free.

People have long treated reading books as a chore, as work, as something to do as little as possible. Now, for the first time, you can get paid for the drudgery of reading.

What this means is simple: you can now order 150 books and a new Kindle and get paid more than $3,000 just for accepting them and reading them when you can. Dense, difficult books like Russian tragedies and others earn you even more, up to $45. Per book. And of course, how-to books earn you hundreds of dollars each, but you do have to read them.

Of course there will be ads. Once it's free, you're not the customer any more, you're the product.

As a pioneer in free ebooks more than ten years ago, I feel like I have to keep up, hence my announcement today that to go with the new Kindle Zero, the free edition of my new book comes with a new Buick LeSabre or a large fig newton, your choice. While supplies last, one per customer.

[Ways to analyze this post: Check the date. Note the absurdity of $3000 per Kindle (with a million out there, that would a be a three billion dollar hit to an industry that can ill afford it). Note the fig newton reference. Note the silly drawing. See you next year.]

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