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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Avoiding the custom bully | Main | Frequency, repetition and the power of saying it more than once »

Majora Carter and Josh Hanagarne: leading underserved tribes

Big tribes, rich tribes, tribes that change elections or root for sports teams get a ton of press. It's easy to imagine that all the slots leading these glamorous groups are already taken. While we might aspire to be the next Steve Jobs or Jon Stewart, we can fall into the trap of believing that these are roles are reserved for other people. And we're probably right. Leading the masses isn't a gig that comes along very often.

Josh Hanagarne is standing up to lead a different tribe... His new book (out in May) chronicles his lifelong battle with Tourette's (and I use the word 'battle' carefully). This book is funny and poignant and brave, and it will inspire and connect millions of people who have previously felt uninspired and disconnected. It's fascinating to see that his fellow librarians (a different, but also underserved tribe), are lining up in droves to support his work. It's worth a read.

Majora Carter made a huge impact with her breakthrough TED Talk seven years ago, and since then has woven a tribe both inside and outside the South Bronx. Her passion is evident not just in her talk, but in the work she does every single day in pushing governments and corporations to recognize and work with previously ignored communities. The courage and audacity of the underserved can turn into a force for good, and more than that, can galvanize the tribe itself to achieve more than it thought it ever could.

Both Josh and Majora are in the business of shining a light and giving identity to tribes that many would prefer to remain invisible. They are outwardly focused, doing the work for the tribe they care about. The magic of the times we live in is that these opportunities are everywhere we choose to find them.

The key is understanding that while the general public can root for you and learn from you, the people you truly care about number in the thousands (or possibly millions) but they're not everyone. They're the people who matter to you. And you to them.

[Lots of free stuff and Tribes book info here.]

Where's your tribe? They need you.

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« Avoiding the custom bully | Main | Frequency, repetition and the power of saying it more than once »