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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Miscommunication | Main | Is this spam? »

Lead up

What you were trained to do: wait for a good, generous, munificent, tasteful, smart boss or client to tell you what to do.

If that doesn't happen, blame the system, blame the boss, blame the client. If the work is lousy, it's the client's fault. If the boss doesn't see or understand your insight, that's his fault. You are here to serve, and if they don't get it, well, that's too bad for all concerned.

What you might consider: Lead up. (Thanks to Pat Tierney for the phrase).

A great designer gets great clients because she deserves them. One of the ways that she became a great designer was by leading her clients to make good decisions, to have better taste, to understand her insight and have the guts to back it. That doesn't happen randomly. It happens when someone leads up.

A successful middle manager gets promoted when she takes the right amount of initiative, defers the right amount of credit and orchestrates success. That success might happen despite (not because) of who her bosses are, and that's just fine, because she's leading up.

In many ways, we get the bosses and clients we deserve. If they're holding you back, change them.

We have an astonishing amount of freedom at work. Not just the freedom to call meetings, make phone calls and pitch ideas, but yes, the freedom to quit, to find a new gig, to pick the clients we're going to take on and to decide how we're going to deal with a request from someone who seems to have far more power than we do. "Yes, sir" is one possible answer, but so is leading from below, creating a reputation and an environment where the people around you are transformed into the bosses you deserve.

When you do this with intention, it gets easier and easier. From afar, it seems impossible, and it will be until you commit to it.

  • Do it on purpose
  • Tell stories that resonate with those in charge
  • Demand responsibility, don't worry about authority
  • Reflect credit, embrace blame
  • Earn the right by taking small steps
  • Convene, organize, learn, teach and lay the foundation
  • If they don't get it, go somewhere that does [slash] hire better clients, regardless of the fee

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