At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..."
It doesn't matter at all how hard the DVD player was trying to put on a show. It is irrelevant how good the show on cable was. If it's not getting through, no one sees it.
All of us own our own media companies now. We each have the ability to speak up, to tell our stories, and if we're good and if we're lucky, to be heard.
Too often, though, there's no signal. You may be pumping noise through your social media outlets, but noise isn't signal. It's merely a distraction. You're talking, but you're not saying anything, at least nothing that's being heard.
You get to choose your story. If the story you've chosen doesn't get through, it's up to you to fix that. Pick a story that reflects your work, sure, but also one that resonates with the receiver.