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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« How to write copy that goes viral | Main | Miscommunication »

Who do you know?

Let's define "know" as... you're connected with them, in real life, by email or through a direct relationship online.

It might be someone in a different state, religious, atheist, straight, gay, in a developing country, a lawyer, a politician, struggling to pay the bills, ill, recovered, in recovery, a dedicated athlete, a computer programmer, angry at the system, an insider, an inventor, from a very different political stance, a pilot, unemployed, a millionaire, an inventor, a tax cheat, a gun owner, a rabble rowser or an adult without a driver's license.

Can you see them? Understand them? Ask them about what it's like to be them? Would you miss them if they were gone?

Sixty years ago, TV news changed everything, because it introduced us to ideas and places outside of our personal experience. Today, like it or not, despite the fact that we continue to segregate the places we choose to live by politics and race, the online social network is anti-gerrymandered. Connect with enough people and you can't help but bump into something outside your worldview.

The question is: now that we know these people, will we listen to them in an effort to understand? Tom Friedman famously wrote that there's never been a war between two nations that had McDonald's franchises in them. I wonder if we're going to develop a new sense of mass, one where it's harder than ever to demonize a group that contains your friends, even if they're merely online friends. Or, are we going to get better at hating people we know, at de-personalizing our experiences...

When they're no longer faceless strangers, is it more difficult to hate them?

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« How to write copy that goes viral | Main | Miscommunication »