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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Self service requires information, which requires design | Main | Reality is not a show »

The 5000th post*

I've done this longer than any professional project I can remember, and I still consider it a joy and a privilege. I write and edit every word myself, and always have. This is me, unvarnished.

Thank you for letting me write this blog for you, and thank you for being along for the ride.

Showing up daily isn't my challenge--it's learning to live with the fact that I can't say everything I want in a single post, that the trade-off of reaching people easily is that you can also lose people easily. It's a journey, for both of us, and I'm thrilled to be taking it with you.

Here's how I was thinking about this 3,650 days ago. And a few posts about the arc of my blog.

You can find a ton of favorites, including videos, here.

I asked my colleague, Bernadette Jiwa to nominate five other posts that have really stood out over the years:

Five years from now...

Ode: How to tell a great story

Make something happen

I spread your idea because...

Reject the tyranny of being picked: pick yourself

My biggest surprise? That more people aren't doing this. Not just every college professor (particularly those in the humanities and business), but everyone hoping to shape opinions or spread ideas. Entrepreneurs. Senior VPs. People who work in non-profits. Frustrated poets and unknown musicians... Don't do it because it's your job, do it because you can.

The selfishness of the industrial age (scarcity being the thing we built demand upon, and the short-term exchange of value being the measurement) has led many people to question the value of giving away content, daily, for a decade or more. And yet... I've never once met a successful blogger who questioned the personal value of what she did.

For me, the privilege is sharing what I notice, without the pressure of having to nail it every time... I treasure the ability to say, "this might not work."

While it's tempting to swing for the fences and hit a grand slam, particularly on post 5,000, I'm going to resist, as I try to resist every day. Drip, drip, drip.

Are you soaked yet?

PS There are two inexpensive collections of my best blog posts, which some readers find a good way to catch up.

They're not instantly searchable, but neither do they require an internet connection.

PPS My email box is now officially broken, and I'm just no longer going to be able to answer all of my incoming email. This is the curse of asymmetry, and I apologize for not being able to keep up.

*If every one of my posts was a dollar bill and you stacked them in bundles, they'd be about 24 inches tall. Hmmm. Let me try to be more hyperbolic... That's a post for every floor in the Empire State Building. Fifty times.

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