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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Monday afternoon book Q&A | Main | The cycle of media attention (fans to feeders) »

Can an audiobook change your life?

There's no doubt that a well-read recording of a novel can make a long car ride pass much more quickly. We're eager to find out what happens next, and sometimes, it's even worth sitting in the driveway just to find out.

I'm more interested, though, in non-fiction audio, particularly the kind you listen to ten or fifteen or a hundred times in a row.

When I was starting out on my own, success was not around the corner or even in sight. For years, I was flirting on the edge of failure. I was thrown out of salescalls, rejected by just about every organization I approached and was pretty stuck. More than once I considered giving up the entire entrepreneur thing.

One of the key factors in both surviving this time and figuring out how to shift gears was my exposure to (as we called them then) books on tape, particularly the work of Zig Ziglar. I listened for sometimes hours every day. I've been grateful to Zig every day since, and I still listen regularly.

This is a fairly modern tool, one that rewires our brains with consistent results. Of course, you need a car or some other sort of mindless commute, an mp3 player and the right material--a perfect storm of just the right sort of distraction and repetition.

I'm hard pressed to think of another form of modern media that has such consistently successful results.

People who haven't tried it don't want to. It feels a bit off-putting or mesmeresque to intentionally brainwash yourself with content designed to change your outlook. Here's the simple opportunity: try it. Twenty minutes a day, every day for a month. It's cheap and you can do it in private!

I put together a list of a few titles to get you started.

One listen isn't going to do you any good, but if you make it a habit, you might be surprised. One thing I've noticed is that on a per units-sold basis, I hear from audiobook readers about five times as often as those that read my books in print. I hope it works for you.

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