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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Can an audiobook change your life? | Main | The sea of strangers »

The cycle of media attention (fans to feeders)

Fanstofeeders

Most of the time, the work is only seen by fans. The new record, or the public hearing that's being held, or the presentation for the committee. It's going to reach people who already know what's in store.

But, in the connected media world, sometimes an idea starts to blow up. The views on the music video start to trend, the book starts to get talked about. Who notices? People who notice things that are trending. If you're in this group, you may have fooled yourself into thinking that everyone cares about what's trending, but in fact, not so many do.

The buzz hunters don't care so much about the content or the artist--they won't be back for the next piece from this person. What they care about, though, is the trend, the buzz and the heat.

When enough buzz hunters are buzzing, then the masses show up. They want something else, of course. They want what the masses are watching.

Finally, if someone has really screwed up, if there's a trial or a scandal or something catastrophic in politics, the creeps on cable will descend. They'll camp out, spin and look for sound bites. Every time they do, they turn the story into the very same story, they embrace the arc of tragedy, they look for two-dimensional and the black and white.

The audience for online gossip, cable sensationalism and the stuff at the newspaper checkout sees the same thing day after day. They have a very different view of the world because of the circle of media they've chosen to live in.

What's extraordinary about the media attention curve is that each group brings its own truth, its own lens to see what's going on. The fan sees the world one way, the buzz hunter very differently.

The actual work doesn't change so much as the way we talk about it.

You get two choices here: the first is to decide which circle you'll live in when you consume media. And the second is to decide which circle you'd like those that you seek to reach are living in.

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