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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The choke point | Main | Why not give? »

Choosing to be formidable

You've met people who are an accident just waiting to happen. What's the opposite of that?

What we're looking for in a boss, in a CEO to invest in, in a business partner, in a candidate, is formidability. Someone to be reckoned with. Not someone with all the answers, because no one has all the answers. No, we want someone who is magic about to happen.

This is the electricity that follows the star quarterback around. We aren't attracted to him because he's a stolid, reliable, by-the-book playmaker. No, it's the sense that he has sufficient domain knowledge combined with the vision and the passion to create lightning at will. Sarah Caldwell was the same way, bringing a sense of imminent possibility to the work she gave us.

They don't teach formidable in school. They teach compliance and rote and perhaps spin. They teach us to be on the alert for shortcuts and for ways to get away with less. Not surprisingly, the formidable leader takes the opposite tack in every respect. She's willing and eager to take the long way if it gets to the elusive destination. She doesn't need to spin because the truth as she knows it is sufficient.

There might only be two critical elements in the choice to be formidable:

1. Skill. The skill to understand the domain, to do the work, to communicate, to lead, to master all of the details necessary to make your promise come true. All of which is difficult, but insufficient, because none of it matters if you don't have...

2. Care. The passion to see it through. The willingness to find a different route when the first one doesn't work. The certainty that in fact, there is a way, and you care enough to find it. Amazingly, this is a choice, not something you need to get certified in.

Formidable leaders find the tough questions, and then, instead of being afraid to ask them, eagerly decide to seek out the answers. They dig in deep to the details that matter and ignore the ones that merely distract. They bite off more than others can chew but consistently avoid biting off more than they can (because they care so much, it hurts to admit that you've reached the end).

It's not a dream if you can do it.

Paul Graham gets full credit for coining the term. "A formidable person is one who seems like they'll get what they want, regardless of whatever obstacles are in the way." A must-read for startup CEOs.

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