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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Getting smart about the time tax | Main | Misunderstanding quality »

No decisions, no responsibility

We presume.

Human beings take shortcuts and believe in stereotypes. Sometimes we misjudge someone as dumb, who isn't, or unsuccessful, who is far from it. Too often, we make grave errors, disrespect our fellows and lose out on opportunities because we're too busy judging.

The way the authorities treated Aditya Mukerjee a few weeks ago will/should make you shudder. This goes far beyond one person relying on stereotypes, though. It's an indictment of how too many organizations work.

I don't think we can assume that the people we hire will somehow lose their prejudices. I do think, though, that we ought to build systems where the system itself works against those stereotypes, instead of amplifying them.

Throughout his story, we encounter individuals who should have known better, professionals who should have been trained and monitored, but most of all, we see a typical bureaucracy. People who refuse to make decisions and who are absolved of responsibility for their actions (or non-actions).

TSA, TSA, TSA, NYPD, NYPD, FBI, JetBlue, TSA, NYPD... in this parade of uncaring cops and bureaucrats, wasn't there one person who could grab Aditya a glass of water? One person who could talk to him like a fellow human, like a fellow citizen? In the many hours that he was held, why didn't even one person stand up and say, "wait!"

We presume. And often, we're just wrong.

There are only two choices available to any large organization:

1. Hire people who make no original decisions but be damn sure that if they are going to run by the book, the book better be perfect. And build in reviews to make sure that everyone is indeed playing by the book, with significant monitoring and consequences in place for when they don't.

2. Hire people who care and give them the freedom and responsibility to act. Hold people responsible for the decisions they make, and trust their judgment.

We can do better, all of us. We better hurry.

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