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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "Do you have three minutes?" The conservation of mental bandwidth | Main | Now it's ruined »

Q&A: The 14 revolutionary trends and the Meatball Sundae

As our series continues, Louisiana Mitch wrote in to ask for an update of the fourteen trends I wrote about eight years ago in Meatball Sundae.

Here they are:

•     Direct communication and commerce between producers and consumers
•     Amplification of the voice of the consumer and independent authorities
•     The need for an authentic story as the number of sources increases
•     Extremely short attention spans due to clutter
•     The Long Tail
•     Outsourcing
•     Google and the dicing of everything
•     Infinite channels of communication
•     Direct communication and commerce between consumers and consumers
•     The shifts in scarcity and abundance
•     The triumph of big ideas
•     The shift from “how many” to “who”
•     Democratization of the wealthy
•     New gatekeepers, no gatekeepers

Every one of these trends has either appeared up or been amplified dramatically in the last ten years. Two questions come to mind:

1. How many of these ideas have you and your organization made big bets on since 2005? (Think about all the disruptive organizations that have been founded or grown significantly because of one or more of these drivers...)

2. Do you think these trends have played out? If it's too late, then by all means go looking for someting new to take their place. In my experience, though, every single one of these is just getting started.

People often ask for a map, but maps are no good if you haven't decided to go somewhere new.

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