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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Actually, they're not yours | Main | Edgecraft instead of brainstorming »

Cell phone cameras repel UFOs

We've relentlessly outfitted just about everyone with a pocket-sized video camera.

And as we've done that, the UFOs have stopped visiting us.

Experience is real. It is our memory and perception of what happened to us, and it's influenced by our self-told story of the world around us. Experience, though, doesn't spread nearly as well as the digital record does.

That doesn't diminish our need to experience wonder or fear or tribal connection. Digital proof doesn't decrease a human being's need to be an outlier (or an insider) or to flee to safety in the face of things that scare us. It doesn't diminish our need to invent conspiracy theories or recognize heroism.

So the emotional experience moves. It moves from making up sea dragons and UFOs and the other "un-true" things others could never prove were merely made up. Instead, those emotions drive how we interpret what you sell, or what you say when you run for office, or how we interpret what happened on TV screens around the world. It changes the way we think about the things we can look up or get in our email box. Even when we can see something for ourselves, we'd often rather get a talking head or tribal leader to understand it for us. To tell us what people like us think about something like that.

Emotion isn't going to go away when the 'false' legends and fables do. It's too resilient for that.  Instead, it's going to influence the story we tell ourselves, as it always has.

We don't need your proof. We need your story, and what it means to us.

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« Actually, they're not yours | Main | Edgecraft instead of brainstorming »