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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Q&A: Linchpin: Will they miss you? | Main | The truth about the war for talent »

The conservation of drama

Everyone has a set point, a need/tolerance for a certain amount of drama in a life. I'm not talking about important work, I'm highlighting the excitment and tension that surrounds the things that happen to us (or might happen).

The newspaper is always just about the same length, regardless of what's happening in the world.

Politicians seem to have the capacity to deal with a given amount of tough stuff. When the urgent wanes, they make up something new. When there's too much, they decrease their perception of its urgency.

Last example: a restaurant kitchen has a very narrow range indeed. The amount of terror or urgency in a particular kitchen doesn't actually vary that much between a reasonably slow night and one where there are two or three VIPs out front or if its a banquet for a thousand people. We adapt and adjust and most of all, we shift our perception of precisely how important that particular emergency actually is.

It's easy to persuade yourself that this time it's different, that this time the drama is real, and that, in fact, it's all (truly) going to fall apart. In fact, though, it's all imagined. Drama isn't the work, it's our take on the work. Drama doesn't have to exist, certainly not in the way we're living it, not right now. A few days or weeks or years from now, this work will be so commonplace to you, you won't blink.

If drama was an actual external force, how could emergency room doctors, dictators and short order cooks ever survive? They're dealing with so much incoming, they'd melt.

If the drama is helping you and your organization do your work and enjoy it, then by all means, have fun. But understand that drama is a choice.

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