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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Buying is selling

If you're negotiating to buy something--a house, a company, even as the purchasing agent for a big company--you're also selling.

That's because it isn't a faceless transaction involving a list price and a credit card. The purchase involves faith and trust and risk and someone caring enough about the other person to do more than seek the highest possible/lowest possible price.

If you hope to buy for less than the clearing price, or get better work than average, in fact, you are selling when you're buying.

A friend was selling his house, and every time he showed one particular prospective buyer a new feature, the buyer discounted it, demeaning its value. This is a common strategy--denigrate the thing you are hoping to buy, question the judgment of the seller, make them feel desperate. After all, the thinking goes, a desperate person will sell for less.

Perhaps. But more often, a person being made to feel desperate will take her valuable goods somewhere else, to someone who cares more.

Why not say, "that's fabulous! It makes the house worth even more, well done." Recognizing the good work of those you hope to buy from puts you on precisely the same side of the table as the seller.

The brutal purchasing manager who uses RFPs like a club and nickels and dimes (not to mention dollars) suppliers--do you think he's actually getting their best work? When we're talking about emotional labor, it's not often about the money, it's about how the transaction makes the seller feel.

Or consider the used car dealer. His business is only as good as his inventory, of course. So where to get the cars that get sold? One strategy is to only buy cars from desperate folks, folks with no options. (Or to make the people you meet with feel desperate). What sort of inventory does that leave you with? Last resort cars from people with no options. When the dealer who sold me a car recently tried this tactic with the car I hope to sell, I walked away.

The good stuff is more likely to be sold to people who care. The things you'd like to buy are probably going to be sold by people who have other options now.

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