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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Our crystal palace | Main | When free collides with powerful »

Does anger follow the laws of thermodynamics?

I have no idea what caused the guy in front of me in traffic to be having a bad day.

Maybe he has a stressful meeting coming up, or his butler burned his bacon at breakfast. Maybe he's having trouble paying his rent, or his industry is under seige. All I know is that he's weaving in and out, giving people the finger and yelling at other cars, all at the same time.

Unlike cupcakes, anger isn't conserved.

If I have a cupcake and I give it to you, I don't have a cupcake any more. But if someone who is angry gives you their anger, now you both might have it.

You've seen it too many times before. Someone is afraid, untethered or just upset about something that happened long before you walked into the room. Unbridled agita is dumped on you, spittle flying, eyes wide, personal invective unfiltered. Just feet away, the angry person is saying, "here," and dumping vitriol in your direction.

All connection gets severed, any chance for positive engagement seems long gone. The opportunity, it seems, is to pick up some of that anger and throw it right back, where it came from.

And now, of course, both of you are having a bad day.

Shared anger destroys trust. It eliminates dialogue. It activates the lizard brain of everyone within earshot, and produces nothing of value.

No credit goes to the person who vents, who opens his spleen and shares his anger. No points for bravery or honesty or getting in touch with his feelings. Anger shared is not anger ameliorated.

Talk about it, don't talk with it. Point it out, and then leave it there, on the floor, where, unengaged, the anger can't help but wither and die.

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