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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Your hall of fame

Baseball, sure, but also roller derby and other worthy endeavors have a Hall of Fame.

It says a lot about an industry when it cares enough about its work (and the people doing it) to go to the trouble of organizing this story. The music industry is particularly good at this--not only do they have a hall of fame, but they have gold records, Grammy awards and multiple ways to highlight and honor people doing the work.

Why doesn't your company have one? A wall honoring the driver who broke a stupid company policy and got the shipment there on time... A diorama highlighting a particularly generous middle manager who always managed to find the resources to make something happen... A little glass box holding the purchase order that an heroic salesperson brought back from her long trip...

I got a note a few weeks ago, letting me know I was being inducted into the Direct Marketing Hall of Fame. 101 people --Eddie Bauer, Lillian Vernon and of course, LL Bean--are there (real people, all of them). And also my friend Lester Wunderman, who pioneered the very idea of Direct Marketing and helped launch the American Express card. Three of us are joining this year--Don Peppers and Martha Rogers are the real highlights (if you haven't read their books, you should). Their first book (1996) completely upended my view of the world.

The thing about direct marketing is that it's always been a bootstrapped industry. Lillian famously started at her kitchen table, a few blocks from where I was born (she took her last name from "Mt. Vernon"). Buy some stamps, do some tests, repeat. That approach, the leverage that comes from having big-time media for low-budget money, is here for all of us. We are all direct marketers now.

That means you don't need a permit or permission to start your Hall or your walk of fame. The web makes it easier than ever to have a virtual institution, one that exists solely to find and highlight people that might be worth highlighting. You should start one.

Even better, in a world where we can chart our own course, you could figure out a path that gets you in to the Hall you care about. Not tomorrow perhaps, but, drip by drip, over a career.

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