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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« A productivity gap | Main | Pick three »

Which charity?

Organized non-profits provide reach, leverage and consistency that can't be matched by the millenia-old model of individuals helping those they encounter in the community. It's one of the extraordinary success stories of the industrial age that they've been able to have such a worldwide impact with relatively few resources. As our choices continue to increase (yes, there's now a long tail of philanthropy), it gets ever more important that we make conscious choices about what to support and how.

Here are a few questions with no right answers, questions that might help you think about where you want to allocate your charitable support...

Are you more drawn to emergencies that need your help right now, or to organizations that work toward long-term solutions to avoid the emergencies of the future?

Would you prefer to support a proven, scaled, substantial organization, or does the smaller, less well-known organization appeal to you?

How much personal impact and leverage do you seek?

Are you a browser, jumping from issue to issue, or are you more excited about a long arc of a relationship?

Is this donation anonymous? If it's not, who will you choose to tell? Does their reaction matter?

How much of your donation activity is the result of opportunities and outreach from the organization, and how much from unprompted giving? (Hint: organizations do a lot of outreach because it works on their donors, not because it's fun. You will get more of what you respond to.)

What story do you tell yourself about you and your giving?

Are you focused on published numbers of organizational efficiency (how much goes into fundraising and admin)? Or does it make more sense to focus on the organization's impact as it goes about its mission? How will you decide to measure that impact, or does it not matter to you?

[Worth a second to note that every question I just asked could be asked about just about any marketed product you buy on a regular basis, whether it's coffee, cars or a consulting firm.]

There are no perfect charities, just as there are no perfect cars. But the imperfection of cars doesn't keep us from buying one--we pick the model (and the story that goes with it) that best serves our needs.

What an extraordinary opportunity to support something that matters to you.

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