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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The buffet problem keeps getting worse | Main | Can I pay you to do me a favor? »

Our upside-down confusion about fairness

Our society tolerates gross unfairness every day. It tolerates misogyny, racism and the callous indifference to those born without privilege.

But we manage to find endless umbrage for petty slights and small-time favoritism.

When a teacher gives one student a far better grade than he deserves, and does it without shame, we're outraged. When the flight attendant hands that last chicken meal to our seatmate, wow, that's a slight worth seething over for hours.

When Bull Connor directed fire hoses and attack dogs on innocent kinds in Birmingham, it conflated the two, the collision of the large and the small. Viewers didn't witness the centuries of implicit and explicit racism, they saw a small, vivid act, moving in its obvious unfairness. It was the small act that focused our attention on the larger injustice.

I think that most of us are programmed to process the little stories, the emotional ones, things that touch people we can connect to. When it requires charts and graphs and multi-year studies, it's too easy to ignore.

We don't change markets, or populations, we change people. One person at a time, at a human level. And often, that change comes from small acts that move us, not from grand pronouncements.

Happy birthday, Martin.

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