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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Bat boy syndrome | Main | "Oh sure, I studied with him at Harvard" »

Are you looking for a project? (a live event in New York in March)

Six years ago, I wrote about a job of the future, the (online) community organizer.

And for a long time, I've been talking about the advantage of picking yourself.

It recently occured to me that there's an increasing overlap between the two, and I'll be doing a live event in New York to explore this. Here's a quick overview:

A hundred years ago, Mark Twain, like many authors of his time, made a living traveling to various cities and giving lectures. Today, of course, we've come full circle, and everyone from Amanda Palmer to Cyrille Aimée are making an impact (and making a living) by performing at house parties, conferences and local events. Authors, speakers, performers, musical troupes—there's increasing demand (and need) for artists to get out in front of people.

At the same time, there's ever more demand for individuals to meet each other, to connect face to face. We've gone from giant shows like Comdex to a long tail of local and international events, all designed to bring tribes together and make an impact.

Here's the opportunity: Mark Twain didn't book his own gigs, and Cyrille Aimée doesn't want to book hers. There's a huge void for impresarios to fill. The impresario invents a new event, finds the venue, the talent and the audience and makes something happen.

Some of the events can be put together small and grow in scale (Startup Weekend has been held in more than 470 cities, and there are more than three TEDx events held every single day worldwide) while others take a long time to pull together and plan but make a singular impact on their industry.

The talent is waiting to get picked. The audience is waiting to get invited. Where are the impresarios? It's something I think you could be really good at if you put your mind to it.

I'd like to share what I know from putting on dozens of events around the world, from being the asked and the asker, the organizer and the attendee. I'd like to open some doors and help you see the opportunity and the challenge of making something happen.

This event, held at the fabulous Helen Mills Theatre in Manhattan on March 1, is open to no more than 100 people. It's a workshop in the best sense of the word, with a focus on organizing impresario projects.

General admission tickets go on sale in a few days (I'll post the link then), but if you'd like an invite for an early-bird guaranteed seat, check out this quick form.

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