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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The tyranny of lowest price | Main | The people who started Staples didn't do it... »

"But I might get rejected"

Indeed, you might.

You might get your hopes up only to find them dashed.

You might decide on where you want to go, and then not get there.

You might fall in love with a vision of the future and then discover it doesn't happen.

How much would that hurt? How much would it hurt to have those hopes, those decisions and that love turn out to be all for nothing?

Of course, it's not for nothing. In fact, those hopes, those decisions and that love is the foundation for a path worth pursuing. It's what makes us better.

This post was inspired by my new seminar. Sure, the odds are against you, but I think that's a lousy reason to avoid exploring something. "Will I get in?" is not nearly as good a question as, "Is it worth trying?"

Don't apply (to this or to anything else) just because you can, but yes, apply to something that matters to you, something worth dreaming about.

You might get rejected. So what?

Leap.

[I want to make an essential distinction here:

There's a huge difference between the internal cost of being rejected (you feel bad, you feel like a failure, you feel like a fraud), and the external cost.

The external cost might be the time you wasted working on something that didn't work. It might be that you offended someone by asking the wrong way, or by spamming, or by being selfish. And it might be that you wasted an opportunity by going for the longshot or the shortcut when you would have been better off settling in and succeeding in the long run.

This post is about the internal cost. It's so easy to talk ourselves into failure before it even shows up.]

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