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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The short game, the long game and the infinite game | Main | Origin stories »

Embracing the power user

Zipf's law applies to more than just the letters in the alphabet. In just about every system and every market, a power law is in force.

Heavy users make markets work. There are a few people who eat out every night, or go to 30 Broadway shows a year, or send 200 greeting cards annually or buy $100,000 worth of jewelry at a shot. There are people who tweet every three minutes, individuals who work to have tens of thousands of Facebook fans or work overtime to be the top of the heap at door-to-door selling.

This is a given. Your power users will account for a disproportionate amount of your usage and attention.

The question is this: Is your project organized so that it benefits from the power users? (And so it benefits them in return?)

In the case of Broadway shows, not at all. Frequent ticket buyers do nothing at all to help the marketing or impact of a typical show. On the other hand, Twitter is designed from the ground up to grow as their power users push it forward. Wikipedia thrives on the work of just 5,000 power editors. eBay grew because just a few thousand home businesses used it as a platform to bring in millions of buyers.

Power users can pay you more or they can build infrastructure, or they can do outreach for you. The challenge is in finding them, embracing them and giving them tools to accomplish their goals as you reach yours.

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« The short game, the long game and the infinite game | Main | Origin stories »