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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Good advice... | Main | The proven way to add value »

"You look ridiculous in that outfit"

This is always the case.

Something new is always used first by people who are willing to look ridiculous, at least for a few minutes.

Every once in a while, we adopt something because it's truly a better technology, a new taste sensation, a productivity shortcut that pays for itself regardless of what people think of it.

But most of the time, culture moves forward on the basis of a simple question:

"Do people like me do something like this?"

If the answer is 'no', most of us wait.

And so, new fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct. Cameron Diaz and George Clooney aren't showing us new ways to dress, and Thomas Keller isn't inventing brand new cuisine. The people who go first have a different agenda than the standard-setters.

That's why it usually takes years for something to become an overnight success. The culture changes from the edges, and gradually, we come to answer the question about a hat or a software network or a car with, yes, in fact, people like me actually do use something like this.

This explains why Kickstarter campaigns do so well after they hit their minimum... social proof.

This week on HugDug, we saw generous and insightful reviews from:

Scott Harrison, founder of charity: water (on a solar backpack),

bestselling author and snowboarder Amy Jo Martin on what happens when men act more like women,

actress Jessica Stroup on her favorite perfume, Jackie Huba on sweetness,

and NFL quarterback Matt Hasselbeck on a secret muscle conditioning device that might even work on someone like me.

Not everyone, not yet. 

People who care go first.

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