Same as it ever was
Here are two of the first photographic portraits ever taken, far more than a hundred years ago:
They could have been taken with Instagram, no?
I'm all in favor of self-driving cars and advanced robotics that will change everything. But few of us get to do that for a living. Mostly, we find new ways to do old things, better. No need to fool yourself into holding back just because your innovation or product doesn't contain a flavor that's never been tasted before or an experience previously unimagined.
Find something that will touch us, move us, improve us or change us. Then ship.