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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« What's it for? | Main | Doing the best I can »

Just leave me to do my work!

I need a sales rep (or ten) to do the selling so I can do my work.

And investors to put up the money so I can do my work.

And an accounting staff so I won't have to think about inflows and outflows so I can do my work.

And an admin to process and answer all my email and my paperwork...

And employees who already know what to do so they won't ask me...

And an organization that not only doesn't make me go to meetings, but also instantly understands and adopts my best ideas...

And a coffee boy to bring me an espresso, a police escort so I don't get stuck in traffic and a publicist so every media outlet in the world communicates what I'm working on.

By now, you've probably realized:

This isn't going to happen. Not as completely or as flawlessly as we'd like to hope. We need the leverage that comes from working with other people, but that leverage also means that we're responsible. People who do great work also embrace the fact that this is their work too. It's not merely an interruption or a distraction, it's part of what they do. There are no monasteries reserved for productive, successful artists who regularly ship inspiring work. Our culture responds to instigators and impresarios who figure out how to make a ruckus in a complicated world.

Years ago, you had to work with a quill or a manual typewriter. You needed to wait for the post office and you had no free and highly-leveraged outlet for your work to be seen by others. You had no access to a huge, instant and free library of the work that has come before... and yet, despite all of those missing elements, great work was created.

My guess is that the few people who find themselves isolated with nothing to do but what they believe is their work find a way to distract themselves with something anyway. And people who have too many distractions to actually do any real work are in that bind because they haven't invested enough time, effort or risk in their organization and their process. Yes, there's a sweet spot. As you obtain leverage, that leverage becomes part of what your work becomes.

We are leaving you to do your work. Go!

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