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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« If you choose to be in the dog food business... | Main | Why drafting works »

The shortlist

Lots of industries have one. You're sitting around the table with your editor discussing a book jacket and someone says, "Maybe we can get Chip Kidd to design it?"

Or the ad agency and the client are discussing the new campaign, and inevitably, someone says, "Maybe Tina Fey could be our spokesperson..."

And Ben Zander to conduct, Bill Cosby to endorse, Fred Wilson to invest, you get the idea. The shortlist are the esteemed, obvious choices, the folks who are seen as making it all come together.

How to get on the shortlist?

After all, once you're on the shortlist, not only do your fees double, but the amount of work increases to the point where you can't possibly do it all.

It's easy to seduce yourself into thinking it's a straight up meritocracy. The funniest comedians, the most gifted graphic designers, the most impactful speakers--these folks are chosen for the shortlist because they deserve it.

Except that's not correct.

Yes, of course, you need a minimum amount of talent to make the shortlist. It might even help to be a genius. But plenty of people with talent (and plenty of geniuses) aren't there, aren't thought of by industry outsiders and those looking for a straightforward way to bring on someone they can trust.

No, the shortlist requires more than that. Luck, sure, but also the persistence of doing the work in the right place in the right way for a very long time. Not an overnight success, but one that took a decade or three. 

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list, and (especially) doing it even if you're not on the list. 

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