Who named the colors?
It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not.
A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy.
No color has a name until a significant group accepts that name. You can start calling the sky, "gluten," but it's not going to be useful until others do as well.
That's what mass, cultural-shifting marketing does. It creates an idea or a label or a habit or a discussion and enables it to become a building block of our culture.
No one who invents a name for a color is applauded or instantly successful. It never works right away. And then, person by person, it starts to stick. The first person leaps, and leaps again, and persists, inventing something we sooner or later all decided we needed all along.