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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Doing the best I can | Main | Skinny, sad and pale »

Your arms race

If you're engaging in a neck and neck battle for supremacy, it's entirely possible you've lost track of the purpose of the work you set out to do in the first place.

Consider recent stats about college sports:

  • A coach who makes $6.9 million dollars a year
  • A weight training coach who makes more than $6,000 a week
  • A dozen non-profit universities spending more than $100,000,000 a year (each) on their athletic programs

What's it for? If winning is the point, and winning can be purchased with money that's available, then I guess it makes sense. 

But often, winning is a proxy for something else. I think it makes sense to figure out what that is before you spend a nickel. Does spending ten times as much give you ten times as much of what you set out to create in the first place? Is bigger the goal? Is first place the only way to get to where you're going?

"You have to continue to move forward. The moment you decide to stand still, the rest of the industry goes by you very quickly." The industry in discussion is college sports, and that's one athletic director's take.

Not just college, not just sports. When in doubt, try not to turn your mission into an industry. It's distracting. What are you giving up in order to win a game you didn't sign up for in an industry you don't need to dominate?

Better to do the work that's worth doing.

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