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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "But why aren't you hysterical?" | Main | Learning from the State Department »

A new book, you're invited...

I've spent the last two years teaching and speaking and writing about doing work that matters, engaging with our lizard brain and finding the ability to dance with uncertainty.

All those interactions have led to: What to Do When It's Your Turn

This new book is about leaping and fear and doing work that challenges. It echoes many of the ideas I've been writing about here for the last year or two, but it's completely original work, all illustrated in four-color, in a new format that I haven't seen used to create a book. Mostly, I wrote it to make it easier for my readers to encourage the change they'd like to see in the people around them (and in ourselves). I wrote it for you, and I wrote it for me, too, to help me get straight about what matters in doing work that makes a difference.

I'm trying to capture some of the energy I'm able to bring to a live engagement, and so far, the people who have read it have found it opens doors for them and pushes them to think differently about their work. And everyone has asked if they can have copies for friends. Hence this pre-order opportunity for my most loyal readers and those seeking to make a ruckus.

About the pre-orders: The book comes out in December. My plan is to distribute it horizontally, from reader to reader, from fan to fan, as opposed to top down via retailers and promotion. For that to work, though, I need a few thousand fans who are willing to take a chance on me and order a pre-pack. They'll get the very first copies from the printer and have an easy way to share it with friends and colleagues. After a start like that, the book is on its own.

I'm announcing this now because I'm about to go to print and need to know how many to make...

My hope is that people won't be able to resist sharing it, just as we enjoy sharing digital work online.

For many people, of course, they'll prefer to wait, to see what others say, and to avoid being an early adopter. That's fine. Books last.

But, if you're up for it, I hope you'll check out the video and dive in so I can make an intelligent decision about how many to print. Who knows, if this works, we'll be able to make the change we seek happen even faster. Thanks for sharing.

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« "But why aren't you hysterical?" | Main | Learning from the State Department »