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Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Pitchcraft | Main | Solving the popular problem »

Munchausen by Proxy by Media

MBP is a particularly tragic form of child abuse. Parents or caregivers induce illness in their kids to get more attention.

The thing is, the media does this to us all the time. (Actually, we've been doing it to ourselves, by rewarding the media for making us panic.)

It started a century ago with the Spanish American War. Disasters sell newspapers. And a moment-by-moment crisis gooses cable ratings, and horrible surprises are reliable clickbait. The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic.

Even when they're not actually causing unfortunate events, they're working to get us to believe that things are on the brink of disaster. People who are confident, happy and secure rarely stay glued to the news.

The media is one of the most powerful changes we've made to our culture/our lives (I'd argue that the industrial revolution and advances in medicine are the other two biggest contenders). And yet because we're all soaking in it, all the time, we don't notice it, don't consider it actively and succumb to what it wants, daily.

Steven Pinker's brilliant book makes it clear that the world is safer than it's ever been. A large reason his thesis feels wrong to so many is that the media wants us to think that we're on a precipice, every day. Paradoxically, the cultural-connection power of the media is one reason why things are actually safer. [Check out Matt Ridley's optimistic take as well].

I'm fascinated by this paradox. By connecting us, by integrating cultures and by focusing attention on injustice, the media has dramatically improved the quality of life for everyone on the planet. At the same time, by amplifying the perception of danger and disaster, the media has persuaded us that things are actually getting worse. It creates a reason for optimism and then makes a profit by selling pessimism.

I don't think the media-industrial complex has earned the pass we give it. They built what we wanted, they built what worked, but the race for attention often is conflated with a race to the bottom. It takes guts to say, "no, we're not going to go there, even if the audience is itching for it."

We're the media now, and we can do better.

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