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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A bird in search of a cage | Main | We don't care enough to give you constructive feedback »

The DoSomething lessons

DoSomething is a stellar success, a fast-growing non-profit that's engaging with millions of young people around the world. Most organizations can learn something from their recent experiences. Basically, their customers changed. They changed how they consumed media, how they connected with each other and how they acted. If it is happening among teenagers now, it will happen to your audience soon.

Here's some of what they chose to do:

1. In a short-attention span, long-tail world, wide might be better than deep. In a typical year, DoSomething would launch 30 projects for their millions of members to take action on. Each project was refined and designed for maximum engagement. Last year, they rethought their process and launched SEVEN TIMES as many projects--more than 200. With the same staff. 

2. Being present in the moment is a great way to engage with people who live in the moment (teenagers). Because they can invent and launch a project in days instead of weeks or months, it's way more likely that a project will be relevant. More important, they now live almost exclusively in texts, the most urgent permission medium of all.

3. In a short-attention span world, sometimes you have to go deep, especially when it's personal. DoSomething has invested a huge amount of effort and money into building a crisis hotline that works by SMS. The data they've compiled is stunning, but the lives they've saved tell the real story.

4. Change shouldn't be made for change's sake. Change should happen because you care enough to make a difference. 

Most organizations go too slow, study things too much and most of all, work to not matter too much, because mattering is a good way to get noticed and getting noticed might get you in trouble. The upside of working in a fast-changing world is that you regularly get a new chance to reshuffle the deck and start mattering. Here's their new book on a workplace culture that embraces this new posture.

The work non-profits do is too important to be afraid of failure, and their work is too urgent to honor every sacred cow. The same thing might be said for the work each of us do.

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