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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Shouting into the wind | Main | Hello, London »

The patina of books and the magic thrill of a new idea

Show me your bookcase, the ideas that you've collected one by one over the years, the changes you've made in the way you see the world. Not your browser history, but the books you were willing to buy and hold and read and store and share.

Every bookshelf tells a story. You can't build one in a day or even a week... it's a lifetime of collected changes. On the shelf over there I see an Isaac Asimov collection I bought when I was 12, right next to a yet-to-be-published galley by a friend of mine. Each of them changed my life.

It's thrilling to juxtapose this look backwards with the feeling I get when a great new book arrives. It hasn't been read yet (at least not by me) and it it offers unlimited promise, new possibilities and perhaps the chance to share it with someone else after I'm done.

This week, Portfolio is publishing four new editions of books I wrote or helped publish. These are books that your friends and colleagues and competitors may have seen already, and they each offer a chance to leap, an open door to change that matters:

Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book.

Read This Before Our Next Meeting was a massive success when it first came out, with more than 100,000 copies in print. It has changed the way people go to work at companies around the world.

Poke the Box is my most condensed manifesto. I wrote this book to share, and it has been shared, making it one of the most successful books Amazon ever published.

We Are All Weird is the fourth of the series, the fastest, shortest, most powerful marketing book you'll read this week. Except it's not a marketing book. It's a book about changing the world, or at least part of it. (Look for a quick Twitter contest on this book in the next few days).

These books are now available in fine bookstores. You can also find them online. I hope you'll buy a few, share them and put one or two on your bookshelf.

You can see the four new covers and get a discounted bundle right here.

What does your bookshelf say about you?

« Shouting into the wind | Main | Hello, London »