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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« The other element of guerilla marketing | Main | Symbolic logic »

Entitlement vs. worthiness

Entitlement is the joy killer.

Halloween is hardly what it could be. Any other day of the year, hand a kid a chocolate bar and he'll be thrilled. Do it on Halloween and it's worth almost nothing.

When you receive something you feel entitled to, something expected, that you believe you've earned, it's not worth much. And when you don't receive it, you're furious. After all, it's yours. Already yours. And you didn't get it. Whether you're wearing a hobo costume or showing up as a surgeon after years of medical school, entitlement guarantees that you won't get what you need.

Worthiness, on the other hand, is an essential part of receiving anything.

When you feel unworthy, any kind response, positive feedback or reward feels like a trick, a scam, the luck of the draw. It's hardly worth anything, because you decided in advance, before you got the feedback, that you weren't worthy.

It's possible to feel worthy without feeling entitled. Humility and worthiness have nothing at all to do with defending our territory. We don't have to feel like a fraud to also be gracious, open or humble.

Both entitlement and unworthiness are the work of the resistance. The twin narratives make us bitter, encourage us to be ungenerous, keep us stuck. Divas are divas because they've tricked themselves into believing both narratives--that they're not getting what they're entitled to, and, perversely, that they're not worth what they're getting.

The entitled yet frightened voice says, "What's the point of contributing if those people aren't going to appreciate it sufficiently?" And the defensive unworthy voice says, "What's the point of shipping the work if I don't think I'm worthy of being paid attention to..."

The universe, it turns out, owes each of us very little indeed. Hard work and the dangerous commitment to doing something that matters doesn't get us a guaranteed wheelbarrow of prizes... but what it does do is help us understand our worth. That worth, over time, can become an obligation, the chance to do our best work and to contribute to communities we care about.

When the work is worth it, make more of it, because you can, and because you're generous enough to share it.

"I'm not worthy," isn't a useful way to respond to success. And neither is, "that's it?"

It might be better if we were just a bit better at saying, "thank you."

« The other element of guerilla marketing | Main | Symbolic logic »