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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Offense and defense, a b2b insight | Main | The two-review technique »

The coming podcast surplus

As of now, there are more minutes produced by the podcasts I listen to each day than there is time to listen to them.

I can't listen to something new without not listening to something else. Which makes it challenging to find the energy to seek out new ones. Rebroadcasts of radio shows rarely keep my attention any more, because the podcast-focused audio is so much more focused (but they are still popular on most lists, because they're initially more well known).

Blogging has worked for so long for two reasons: A. it's really easy to subscribe and to scan for the posts you like, and B. The good posts get shared. 

Both of these are a challenge for podcasters now.

The New York Times says it prints "All the News That's Fit to Print" but it actually prints what fits, and what fits is what advertisers will support and readers have time to consume. Stories have to fight to get a spot.

Podcasts have the opposite problem--there's room for an infinity of stories, from an infinity of podcasters. But we're crossing a line and from now on, the game is less infinite than it was, because our time is finite.

Now, it's difficult to get on someone's list, and hard to stay there. The game is becoming zero sum.

[Here's a list of some of my favorites, by the way:]

99% Invisible, On Being, The Moment with Brian Koppelman, Mystery Show (particularly episode 3), The Gist, Dan Carlin's Hardcore History, Bullseye, Radiolab (of course), SDCF Masters of the Stage, and Cool Tools. There's also a fun Gastropod episode about my aversion to cilantro. And I just found out Christopher Lydon is doing a podcast, so that's now on the list.

The magic of Overcast is that they magically appear, one after another. 

And the curse is that I'll never again be caught up. I'm okay with that, but it changes everything.

« Offense and defense, a b2b insight | Main | The two-review technique »