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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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A Thanksgiving Reader

In ten days, just about everyone in the United States will celebrate the best holiday of the year: Thanksgiving. I’m hoping that this year, you and your family will help me start a new holiday tradition.

At its best, this is a holiday about gratitude, about family and about possibility. It brings people together to not only celebrate the end of the harvest, but to look one in another in the eye and share something magical.

In a digital age, one where humanity has been corrupted by commerce at every turn, there are very few Thanksgiving piñatas stuffed with coins, no huge market in Thanksgiving wrapping paper, no rush to the stores. We mostly save that for the next day, when the retail-industrial establishment kicks into high gear.

I’m delighted to point you to the Thanksgiving Reader . The file you'll find there is free, it’s printable, it’s sharable and it might give us something universal and personal to do this Thanksgiving.

The idea is simple: At your Thanksgiving celebration (and yes, it’s okay to use it outside the US!), consider going around the table and having each person read a section aloud.

During these ten or fifteen minutes, millions of people will all be reading the same words, thinking about the same issues, connecting with each other over the essence of what we celebrate. After all the travel and the cooking and the hassle, for these ten or fifteen minutes, perhaps we can all breathe the same air and think hard about what we’re thankful for.

It’s free to download and share. I hope you’ll let some people in your life know about it and incorporate it in your celebration this year. There’s no commercial element involved—after all, it’s Thanksgiving. 

Please share. And we're happy to hear your suggestions.

Thank you for everything you do, and for the difference you make to your family and the people who care about you.

[and for international readers, in troubled times...]

Wherever you are, you could celebrate Thanksgiving today. Or any day.

Not the Thanksgiving of a bountiful Massachusetts harvest before the long winter, the holiday of pilgrims and pie. That's a holiday of scarcity averted. I'm imagining something else...

A modern Thanksgiving would celebrate two things:

The people in our lives who give us the support and love we need to make a difference, and...

The opportunity to build something bigger than ourselves, something worth contributing to. The ability to make connections, to lend a hand, to invent and create.

There are more of both now than there have ever been before. For me, for you, for just about all of us. Thank you.

[Backup download in case the other one has too much traffic:  Download The Thanksgiving Reader]

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