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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Where does leadership come from? | Main | Getting ahead vs. doing well »

How to teach science

  1. Start with the method. Unlike just about everything else we teach, science is not based on human culture or history. If one wants to study literature or geography or the Kings and Queens of England, it begins with knowing all that came before, the work, the names, the lists, the battles. Science, on the other hand, is above culture. Gravity would have existed even if Isaac Newton hadn't invented it. After two weeks of science class, students should know how to think like a scientist.
  2. Science makes sense, it's not magic. One of the challenges of teaching science in high school is that there seems to be so much to cover, it's tempting to cram all the formulas, names and theories in front of students. Just as there's no room to argue about when they fought the War of 1812, we often present science as a bag of magical facts, not the result of a method, a method students can implement.
  3. Then the vocabulary. Not first, not second, but third. Vocabulary is where science students tune out. When a word doesn't mean anything, when it's a random placeholder, the easiest thing to do is fail to understand it, forever. And then there's no recovery. A strong vocabulary gives students the foundation to move forward, a weak one is the end, forever.
  4. Metaphors are how we understand. Most of science, even physics after a few months, is about the invisible, the tiny, the very large, the things under the skin. The more we give students metaphors to hook these concepts into a world that's understood, the better.

Here are some statements worth avoiding:

Memorize this, it will be on the test.

Don't worry about it, just be able to answer the question.

You understood the concept, but were wrong by a decimal point. Zero credit.

Do the lab, even if it doesn't make sense.

In my (limited) experience, just about everything we do to teach science is diametrically the opposite of the points listed above. 

If it's worth memorizing, it's worth even more to understand it.

PS this works with anything scientific, not just school science.

« Where does leadership come from? | Main | Getting ahead vs. doing well »