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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The irrational thing about trust | Main | Reading between the lines »

A whole year? Yes, a whole year for leaping.

Every four years, the worldwide calendar reminds us of a secret.

Leaping.

Leaping powers innovation, it is the engine of not only our economy, but of a thrilling and generous life.

Of course, you can (and should) be leaping regularly. Like bathing, leaping is a practice, something that never gets old, and is best done repeatedly.

But we don't need a worldwide holiday (one that lasts an entire year) for you to leap. You're already doing it.

No, the benefit of the holiday is to give you an excuse to encourage others to leap. It's socially acceptable to say, "Happy leap year." And then explain. Every four years we get to spread this subversive idea.

The existing power structure wants to maintain the status quo, and is generally opposed to the concept of leaping. In fact, if you want to make change happen, if you want to give others a chance to truly make a difference and to feel alive, it's essential that you encourage, cajole and otherwise spread the word about what it means to leap.

Right now, tell ten people about how you're leaping. Ask ten people about how they hope to leap...

An opportunity to help the people around you level up. It's an obligation, an opportunity and a chance that I hope you'll accept. Tell the others.

Culture changes everything.

To celebrate this magical day, a few suggestions. First, two projects I've done as fundraisers for Acumen's educational work (all of my share goes to their essential work in building a new way to educate social entrepreneurs):

Leap First, a short audio program I recorded for Sounds True. There's a special price today in honor of leap year.

Also...

My much celebrated Leadership Workshop is now available in a more traditional online-course format. That link takes you to + Acumen and a significant discount if you sign up with them. You can find the course page here

Thanks to people like you, we've already raised more than $120,000 for Acumen.

Here are some quotes and reviews from the first two disruptions on offer:

"So eye opening! Thank you so much for sharing with us and for contributing your knowledge to benefit a larger cause"

"No more standing on the sidelines. If it’s change we are going to make, we are in good company"

"Seth does it again, in a calm and clear voice, sharing ideas that will empower you to think and leap towards working and shipping with intention."

"I consider myself a student of Seth's concepts, ideas and work, if you are like me you will find it refreshing and with sharpened insights, if you are new, prepare to live and work in a truly different way."

"Terrific three hours. Plenty to think about. Plenty to do..." 

And two more to consider, when you're ready to help people get serious about the opportunity:

You can buy 120 copies of Your Turn for $96 off today only using code LeapYear. What would you do with 120 books? How about starting a conversation across your entire organization about what it means to leap?

And, 

Today's a great day to forward this link about the altMBA. Applications have just opened for session 5, our last session before the summer.

Une dernière chose : Si vous parlez français, vous pouvez consulter cette édition … 

« The irrational thing about trust | Main | Reading between the lines »